The future of the ski experience is getting personal at Mountain High.  Guests now have the ability to customize their day with new VIP options such as preferred parking, lift line cutting, concierge booking services, and photo souvenirs.

When it comes to an exceptional customer experience, it all boils down to one thing: personalization.  Most resorts strive to create a “different customer experience,” but what they fail to grasp is the most effective customer experiences are those tailored to meet the needs of the guest.  Companies that realize this–and take action–create truly differentiated, category-leading experiences that make interacting with them so relevant and so convenient that guests bind themselves to these organizations.  Given a choice, each of us (as well as our customers) prefer experiences tailored to our unique needs and mountains that provide them have a significant competitive advantage over those that do not.

For just $99 per car guests receive:
1)    Preferred parking at the West Resort
2)    Fast Track lift line cutting privileges for everyone in the vehicle.
3)    Concierge booking of lessons, rentals, and lodging.   
4)    Rentals or demos waiting upon arrival.  
5)    Framed souvenir photo of the group

Examples of concierge items offered at regular price:
1)    Adult private lessons on the hour.
2)    Children’s private lessons on the hour.
3)    Virtual snow private lessons on the moving carpet.
4)    High performance skis.

Price and benefits apply to cars with 4 passengers or less.  There is a $10 charge for each additional passenger.  All reservations must be made at least 7 days in advance and are non-refundable within 72 hours.  Reservations cancelled prior to 72 hours are entitled to a full refund.   

At Mountain High, the different pieces of the winter experience are made available according to what is most important to the guest.  Once they’ve customized their day they can relax, arrive when they want, and enjoy a hassle-free experience.  Preferred parking will be waiting for them upon arrival, their rentals will be tuned and ready, instructors will be standing by, and they can “fast track” their lift experience on Mountain High’s two high speed quads.

Says John McColly, CMO, “In this age of smart customers, personalization is the future of the winter experience and, at Mountain High, you get to choose how you want to play.”

With Mountain High’s new $99 customization package, guests can avoid the parking lots, skip the ticket lines, go to the front of the lifts, and use personal concierges to book lessons, lodging, and more.  To get started creating your custom day at Mountain High, please call (760) 316-7836 or visit 

Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s largest tubing area. Night skiing & snowboarding is available 7 nights-a-week and snowmaking covers more than 80% of the slopes.  Mountain High has been the first resort to open in Southern California for the past 17 years and traditionally operates from mid November to mid April. Get more at             

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