Dozens of Santas hit the slopes at Mountain High yesterday in the name of charity. Skiers and snowboarders dressed in full Santa Claus costumes to join in Santa Day, a fundraiser for Protect Our Winters (POW).
“We are so happy to see our local SoCal skiers and snowboarders get into the Christmas spirit,” said Protect Our Winters Executive Director Chris Steinkamp. “Events like Santa Day at Mountain High help to raise funds and awareness about the future of the snow sports industry as we deal with climate change.”
Participants made at least a $20 minimum donation to POW and received a complimentary lift ticket for the day in return. Skiers and snowboarders were required to wear a complete Santa suit with hat, beard, coat, belt and pants. More than $500 was raised for POW as a result of yesterday’s efforts.
“We created Santa Day as a way to raise awareness and funds for Protect Our Winters, a cause that’s deeply personal to all of us at Mountain High,” said Mountain High Chief Marketing Officer John McColly. “We had a lot of fun during this first annual fundraiser and can’t wait to ramp it up even more in the years ahead.”
Protect Our Winters seeks to engage and mobilize the snow sports community to lead the fight against climate change through educational initiatives, advocacy and community-based activism.
For more information about Mountain High, visit www.mthigh.com, call 888-754-7878 or follow on Twitter @mthigh. For more information about Protect Our Winters, please visit www.protectourwinters.org or call 310-909-7941.
About Mountain High
Mountain High is Southern California’s closest winter resort, located just 90 minutes from Los Angeles and Orange County. Mountain High Resort consists of three separate mountains: West Resort, East Resort and North Resort. Mountain High offers a wide variety of lifts and trails, a world-class terrain park, an outstanding winter sports school and the region’s largest tubing area. Night skiing and snowboarding are available seven nights-a-week during peak season and snowmaking covers more than 80% of the slopes. Mountain High, the first resort to open in Southern California for the past 19 years, operates from mid-November to mid-April. Visit www.mthigh.com for more information. Mountain High is an equal opportunity service provider operating under an Angeles National Forest special use permit.
# # #