Mountain High Launches New Mobile App

No Other Ski Area App Can Match the New Mountain High App.   http://mthigh.com/mountain-high-resort-app

Mountain High Resort in Southern California has launched a revolutionary new mobile app that allows guests to constantly connect with their family and friends, track and share their on-mountain activities and quickly access details on weather and terrain at Southern California’s most popular winter resort.

Developed by Treeline, and powered by their TrailTap technology, the new Mountain High App is the first resort app to offer such robust technology-bundling. The result is unsurpassed synchronization of realtime weather data, social media, rider- and resort-generated images and videos, GPS-enabled trail maps and other futuristic options only imagined in the recent past.

“Mountain High’s new app gives their guests a clear advantage in maximizing the amount of fun they have on the mountain," said Treeline Interactive’s Creative Director, Jake Fields. “Currently, no other ski resort app offers the unique mix of features found on the new Mountain High App.”

The Mountain High App is free, easy to use and can be quickly downloaded iPhone and Android platforms and from iTunes or the Android Marketplace.

It allows users to track and share on Facebook and Twitter the number of runs they have done, vertical feet conquered, maximum speed achieved, photos and videos taken, number of days on the mountain and many other metrics. At the day’s end, the app allows users to compare their achievements to those of their friends by easily accessing the data on their smart phone or any online computer. Data for the entire season can be maintained and compared by season pass holders.

“The Mountain High App is a ‘guest experience’ game changer,” said John McColly, Vice President of Sales and Marketing at Mountain High, a longtime technology leader among ski areas nationally.

With the app, users can “check in” at Mountain High on Facebook, have that status posted on their page, and/or connect with their Facebook friends that are also checked in at Mountain High. These friends can be noted on a simple list or their recent locations can be plotted on the app’s user-friendly interactive trail map, identical in appearance to the traditional, James Niehues-illustrated Mountain High paper trail map.  The Mountain High App is one of very few ski-area apps with an interactive map that includes the names and positions of trails, lifts, restaurants and bars and the other resort details typically found on traditional paper trail maps.

With this interactive trail map, users of the Mountain High App can instantaneously locate their exact positions on the mountain and quickly begin exploring the terrain around them on their iPhones and Androids. Users can also easily create illustrated maps of specific lifts, terrain parks and runs categorized by difficulty or grooming status. They can also request panoramic photos and videos of specific locations on the trail map.

Additionally, the Mountain High App provides skiers and snowboarders with realtime, fingertip access to multiple live cams and the latest news on weather, road conditions and even if their favorite pros are on the mountain. The app also features a calendar of on-mountain events and deals on lodging, lift tickets, lessons, food, drink and equipment. Throughout the season, Mountain High will introduce new features for the app, including competitions for prizes.

Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s largest tubing area. Night skiing & snowboarding are available most nights and snowmaking covers more than 80% of the slopes.  Mountain High has been the first resort to open in Southern California for the past 14 years and traditionally operates from mid November to mid April. Get more at mthigh.com.  

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