The beauty of the winter mountains is something to be experienced by everyone and that’s why Mountain High and Toyota have teamed up to offer FREE season passes to regional 5th Graders in the 5th Grade Pass Program. Any 5th Grader from San Diego to Santa Barbara and as far East as Las Vegas is eligible for a FREE season pass valued at $279 anytime he or she visits Mountain High during the 2013/14 season.
The 5th Grade Pass Program encourages kids to stay active in winter. It teaches them new skills, builds overall confidence, and brings families together in an active environment. Each year the 5th Grade Pass Program introduces thousands of local students and their parents to skiing and snowboarding and provides them with lifelong snow sports skills. Parents of participants rank it very high and many base their children’s involvement solely on the program.
Snow sports participation is highly correlated to participation in other physical activities, and active kids tend to be healthier and more successful academically. Very nearly all of the kids who participate in the 5th Grade Pass Program also participate in other activities. Nearly 4 out 5 participants play a team sport and a significant number report participating in running, hiking, bicycling, tennis, and other physical activities.
According to the Centers for Disease Control, the Roberts Wood Johnson Foundation, and the America, Physiology Society (among others), America’s children are not getting enough physical exercise and this is leading to a meteoric rise in obesity. Mountain High’s 5th Grade Pass Program encourages kids to stay active during the cold months. In fact, during the winter of 2012/2013 snow sports participants burned more than 332 Billion calories while skiing, riding, and snowshoeing, enough to work off 475 Million cheeseburgers. Additionally, research demonstrates that kids who participate in the Pass Program tend to remain active throughout the year which in turn, is highly correlated to improved academic performance and better health over the course of their lifetime.
Families that play together stay together and the Pass Program has shown to be very effective in bringing adults and other family members into, or back into the snow sports market. In fact, nearly half of parents questioned said that they participated in snow sports because their child was involved in the Pass program.
Says Michelle Quan from Thousand Oaks, “It is an absolutely wonderful program. We got the pass for my son when he was in 5th grade and it was just what I needed to get back on the slopes after 11 years! My husband also starting skiing again and now we now have four in our family who are skiers thanks to Mountain High.”
To order a 5th Grade Season Pass please call (888) 754-7878 Ext 2 or visit the Season Pass office located at Mountain High’s West Resort. Participants must be between the ages of 9 and 11 as of December 31, 2013, and parents are required to show proof of enrollment (report card, school ID, or certified letter of intent.)
For more information on Mountain High’s 5th Grade Pass Program or to schedule an interview, please contact Mountain High's season pass office at (888) 754-7878 ext 2.
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s largest tubing area. Night skiing & snowboarding is available 7 nights-a-week and snowmaking covers more than 80% of the slopes. Mountain High has been the first resort to open in Southern California for the past 17 years and traditionally operates from mid November to mid April. Get more at mthigh.com.
# # #
Copyright © 2012 Mountain High. All rights reserved.