season pass 2010/11

[slopestar]

Why does the mountain wait to sell season passes until fall? I am interested in purchasing a pass now and I see that other local resorts not only offer discounted passes but also allow you to begin using them now.

[slopestar]

 I enjoy the terrain at Mountain High over all So Cal Mountains, as well as the Midweek vibe at East resort. However, the overpowering "thug life/fashion show" at West that has now proliferated its way into the East has me pretty well turned off. John, we enjoyed some turns and a great discussion following the first big dumps and the forming of the new mega hits built at East. I just don't think I can do it anymore. My season pass dollars will probably be spent elsewhere next season. This will be the first time in several years that I will buy a pass or passes. Help me change my mind. don't forget the families and the old-schoolers. We are out here and our dollars our just as important. Love the hill/hate the vibe...

[Chief Marketing Officer]

Of all the years to own a season pass, this was it.  I've spoken to so many people who were bummed they didn't get one and I think you will be too if you forgo it next year.  As far as the So Cal fashion, I agree some are better than others.  But overall I think we have a very good crowd and you should never let a few bad apples ruin your experience.  No other local resort can offer the combination of fun terrain and short drive that we do and I hope we'll see you back on the mountain next year.

[slopestar]

No answer to why you don't offer passes sooner? I might be convinced if you did...

[Chief Marketing Officer]

Very simply, we like to sell our passes when interest is increasing as apposed to dwindling.  This also allows our guests to hold on to their money for a bit longer. 

An argument could definitely be made for selling them early but we've run this schedule for several years now and it seems to work well.